Facebook’s ambitious free digital learning programs for Indians
Facebook India to make half-a-million people digital by 2020
If you want to learn digital marketing or take startup training, look no further than Facebook. It is providing training to everyone interested in making a career in the ever-expanding field of digital. The social media giant has plans for training over half a million people by 2020.
What is Facebook training program?
In November 2017, Facebook rolled its personalized online learning programs – Facebook Digital Training and Facebook Startup Training Hubs – to help enterprising people and small businesses in India to grow with the digital economy. It is the first time that Facebook stepped into the training sector.
The training programs are developed with the help of leading local organizations including Digital Vidya, Entrepreneurship Development Institute of India (EDII), DharmaLife and the Startup India initiative of the government. A curriculum is developed to train individuals for jobs in digital; help startups establish their businesses and guide non-profit organizations in taking advantage of digital.
The personalized learning curriculum is available for free training in English and Hindi on Facebook. Presently approximately 217 million people are taking training through this online learning program. According to Ritesh Mehta, Head of Programmes, Facebook, India and South Asia, the objective of the program is to equip people with knowledge and tools that help in skill development in the long run.
Facebook Digital Training Hub: It provides social media and content marketing training for every platform.
- Social media basics
- Targeting audiences
- Content creation
- Measuring online activity
The training is helpful in branding, reputation management, digital storytelling and consumer behavior. https://digitalskills.fb.com
Facebook Startup Training Hub: This is training for developers that want to start IT companies. They can learn how to develop better software and applications.
- Developing business ideas
- Conception of products
- Execution of the idea
The training simplifies the vital phases of a business development – rules and regulations, market research, funding, hiring and expansion. https://startups.fb.com
Facebook is continuously updating the courses with new lessons and content to keep its training programs fresh. It pays heed to the user feedback to improve the quality of training.
- Small businesses can learn new ways to increase their digital footprint and find and develop new markets
- Entrepreneurs looking for business opportunities will get crucial information staring business in India and making a business successful
- Non-profit groups and people willing to work for community development can take lessons in community development, communication and presentation
Facebook free online learning hubs unlock digital opportunities and also empower people to make a career in digital that has a vast potential. The digital training is the need of the hour because India has become a digital economy where knowledge of digital has become mandatory for all.
Ritesh Mehta said that they wanted to help more and more people in acquire knowledge and develop skills needed to use digital tools for working in a digital economy. He further asserted that investing in people could lead to incredible things.
The free learning program by Facebook has been appreciated by industries. It is a welcome move to empower the India that is fast becoming digital.