India will utilize Facebook’s expertise in digital training
Facebook to train India under Skill India Mission program
Facebook is all set to take the responsibility of empowering youth with digital skills in India. It has signed a formal agreement regarding the incorporation of its Digital Marketing Skills in the courses run by the Ministry of Skill Development and Entrepreneurship (MSDE) with the National Skill Development Corporation (NSDC).
Contents of the course:
- Digital Marketing
- Online Safety
- Financial Literacy in regional languages
NSCD will send the selected individual to Facebook for comprehensive training. Facebook will allow trainees to access its Jobs tool to look for work opportunities. Simultaneously, the trainees can use Facebook App or visit its website to look for jobs.
An advantage of Skill India Mission
The government annually trains approximately 1 crore youth under is various training programs. The objective of the program is to skill, reskill and upskill the promising youth and budding entrepreneurs in various fields including digital marketing.
The social media giant has already skilled more than 2 lac youths under its #BoostYourBusiness programme across 16 states in the country.
It has another program #SheMeansBusiness programme for women empowerment in which 30,000 women entrepreneurs are being trained in various skills.
In 2017, Facebook launched Digital Training Hub and is committed to training 500,000 youth by 2020 under its program.
Who said what?
Union Minister for Skill Development and Entrepreneurship, Dharmendra Pradhan said that the partnership with Facebook aimed to leverage the digital opportunity. The opportunity could create a market for many businesses and service offerings for the skilled people. It would also act as an information kiosk for knowledge sharing, said the minister.
The minister further maintained that they were taking a step towards utilizing the immense potential of digital skills for the economic betterment of the country with the support and expertise of Facebook.
Ankhi Das, Public Policy Director, India, South and Central Asia – Facebook said they were delighted to partner with the National Skill Development Corporation to help in upskilling the youth of the country and also empower local businesses by providing training and resources to build up a digital presence and grow their businesses beyond what the traditional offline economies offer.