Race 3: 2 crore from marketing funds were given for charity

by · Published · Updated

Race 3 is making news at the box office. The soaring sale of advance tickets of the Salman Khan blockbuster is an indication that the film is going to the way of the previous hit movies of the superstar. Here Tubelight should be taken as an exception as it is the only movie that scored poorly on box office in comparison to Bajrangi Bhaijaan, Wanted, Bodyguard and Kick.

How is Race 3 in pre-booking sales?

Salman Khan fever has gone viral. In New Delhi, two multiplexes made record booking for Race 3. Their collection crossed 20 lacs within a short time of opening of the ticket window on Tuesday. Other cities that reported a high sale of Race 3 booking till Tuesday are Nagpur, Raipur, Bilaspur, Jabalpur and Kobra. The distributors are hopeful of a busy and profitable weekend. They have already declared Race 3, another super-hit from the superstar.

Is this huge response due to high-octane marketing?

Salman Khan with his entire star-cast of Race 3 was on a promotional drive for the movie but it is learnt that he cut short the media budget of the movie and decided to give the surplus funds for charity. It is a big and bold step by the superstar Salman Khan and it is only a superstar that can take such a move.

Race 3 crew spent some time with cancer patients, elder people and mentally challenged children. They visited Dr. E Borges Home in Mumbai, The Banyan Tree in Chennai and NAB Lions Home for blind people to show their solidarity with the respected citizens of the society that live a deserted life.

It might not be the first time when a film-crew did charity but it is certainly the first time when a superstar cut the marketing budget and distributed the marketing funds to charitable organizations.